2022 AYSRHR Films Dissemination Report
By Team Imara
2022 AYSRHR Films Dissemination Report
Introduction
In 2022, we have produced a total of 9 original short films involving 327 youth in 4 counties of Kenya. We have also posted old and new films on our social media pages as reported below per channel:
In Q1 2022, from January to March, we got 8,777 views
In Q2 2022, from April to June, we got 1,203 views
In Q3 2022, from July to September, we got 1,108 views
In Q4 2022, from October to December, we got 20,401 views
We reached a total of 238,335 people on Facebook through paid advertising. Over 28,000 of these people either watched, shared, liked, commented or engaged our content for the year as shown below:
Over 28,825 watched more than 3 seconds of the films as shown below:
Below is a breakdown of different user interactions on our content:
Our most popular films were as shown below:
A total of 11,954 minutes of video were watched this year.
Most of our audiences are in Kenya, Ethiopia, South Africa, Tanzania,
Nigeria and Ghana as shown below:
70% of our audience was male with most being in the age between 25-34 followed by 18-24 years old:
In 2022, we reached a total of 367 people on Instagram without advertising broken down as follows:
Q1 we got 124 views, Q2 47 views, Q3 89 views and Q4 107 views to bring the total views to 367
Most of organic audience is in Kenya in the following major urban centers:
Most of our viewers on Instagram are youth between 18 and 34 as shown below:
Youtube
Q1 2022 from January to March we got 1,788 views
Q2 from April to June 2022 we got 1,580 views
Q3 from July to September 2022 we got 1620 views
Q4 2022 from October to December we got 1394 views
For the whole year 2022, On YouTube, we reached 56,391 people out of whom 6,349 watched our films:
Our most popular films this year were as follows:
| Video title | Impressions | Views |
|---|---|---|
| Please Don't Cut (Short Film) | 33,208 | 4,140 |
| Kenyan Youth Expose Sexual Harassment | 2,076 | 109 |
| Kenyan Youth Tell It All About Prostitution In Kenya | 1,810 | 192 |
| Is Masturbation Good or Bad? | 1,594 | 127 |
| NO MEANS NO [Short Film] | 1,093 | 69 |
| Spicy Sour Cream Omena | 1,058 | 132 |
| WEMBE DEADLY [Short Film] | 1,057 | 168 |
| This Is How You Wear A Condom | 841 | 77 |
| Cast A Cut [Short Film] | 702 | 29 |
| Campus Couple Episode 1 | 530 | 40 |
| SOCIAL BUTTERFLY [Short Film] | 379 | 70 |
| Foko Jembe [Short FIlm] | 360 | 20 |
| FRIEND ZONE[Short Film] | 346 | 11 |
| Who is a Socialite? | 325 | 39 |
| SODA MOJA STRAW MINGI [Short Film] | 289 | 67 |
| Total | 56,391 | 6,349 |
Since the channel started, we have received a total of 103,977 views across these countries:
The following is the age distribution of our viewers:
64.7% of our views are from females while the rest are male:
Offline
We distributed our films to colleges, schools, youth friendly centers and Whatsapp groups too
Screening of a film for young people from NYS and MOH at a workshop in November, 2022
Conclusion
This has been a succesfull year in terms of film production and dissemination.
We need to invest more in paid advertising in order to reach a potential target audience of over 9 million people who are active on social media in Kenya as shown below:
